The Development of Entertainment Programs on Mongolian National Radio and Television and Issues of Literary Skill

Abstract

It is time for all television management to increase the time spent on programs that showcase Mongolian national heritage, culture, and customs, and to ensure that they are broadcast continuously throughout the year, especially programs that showcase the lifestyles of nomads and herders. Today, many television channels in Mongolia enrich their programming with interesting shows to attract viewers by purchasing and translating foreign programs or, in some cases, copying and imitating them, either legally or illegally. When looking at the supply of entertainment programs, locally produced shows account for more than half of the total. Since the advent and development of television in our country, program structure classifications have been conducted at various levels. For instance, classifications have been undertaken by television management, program planning departments, research and analysis projects with specific goals, or even at the level of student coursework and dissertations. The primary criterion for classifying television program structures has traditionally been the direction or type of the broadcast. For example, in 1989, the Institute of Philosophy, Sociology, and Law of the Mongolian Academy of Sciences (MAS) and the Mongolian National Television and Radio Authority (MRTUKH) jointly conducted a sociological study titled ‘Television and Viewers.’ In Chapter III, titled ‘Program Structure and Themes,’ it was noted that ‘The program structure of Mongolian television primarily consists of Information (about 15%), Propaganda and Promotion (about 9%), Youth (9%), Children (about 9%), Sports (about 7%), Culture and Arts (7%), Music (8%), and Films (38%). Films account for the largest percentage in the program structure, while information, youth, and children’s programs have slightly higher percentages compared to other types of broadcasts.’ These classifications were based on the program planning and execution results for the first half of 1989.